The Jaxson

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Kroger Coming To Jacksonville, Sort Of

Popular grocer Kroger, one of the largest retailers in the world, is entering the Jacksonville market. But there’s a catch! Read More

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Downtown Jacksonville's Most Endangered Buildings

A brief list of downtown buildings, structures and landmarks that could end up becoming the next poorly maintained surface parking lot or grass field. Read More

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Father Félix Varela: Spell It Right!

In this guest article, writer Marisella Veiga discusses the legacy of Cuban-American priest and author Félix Varela and her campaign to have his name spelled correctly on signs in his hometown of St. Augustine. Read More

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Sights and Scenes: Lakeland's Lake Mirror Park

Sights and scenes of one of Central Florida's great public spaces: Lakeland's Lake Mirror Park Read More

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NoCo No-Go: 4 reasons to ax DIA's Downtown rebrand

The Downtown Investment Authority has released a survey floating a variety of rebranding options for Downtown neighborhoods. Included in the options are new names for the Northbank and Southbank that feature all hip swagger of an insurance commercial: 'NoCo' and 'SoBa.' Here are four ways this project misses the mark – and what to do about it. Read More

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