The Jaxson

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NoCo No-Go: 4 reasons to ax DIA's Downtown rebrand

The Downtown Investment Authority has released a survey floating a variety of rebranding options for Downtown neighborhoods. Included in the options are new names for the Northbank and Southbank that feature all hip swagger of an insurance commercial: 'NoCo' and 'SoBa.' Here are four ways this project misses the mark – and what to do about it. Read More

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NoCo? SoBa? DT Jax Survey Floats Neighborhood Rebrands

NoCo? SoBa? Downtown Jax Survey Floats Neighborhood Rebrands Read More

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History & Heritage Series: Jax's Culinary Influences

On May 24, 2021, the Jessie Ball duPont Fund and Ennis Davis of The Jaxson present Jacksonville History & Heritage Series: Jacksonville's Culinary Influences, Then and Now. Read More

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Jacksonville's 8 oldest operating barbecue joints

The South is known for great barbecue and Jacksonville's restaurants are no exception. In honor of National Barbecue Month, here are eight Jacksonville BBQ joints that have been serving up the cuisine for several decades and counting. Read More

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Exploring the 19th century community of New Berlin

A visual tour of a 19th century fishing village that continues to survive several miles northeast of Downtown Jacksonville: New Berlin. Read More

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