The Jaxson has long supported what we call Clustering, Complementing uses within a Compact (CCC) setting as a key downtown redevelopment tool. CCC is a subliminal key to successful urban revitalization that works by locating people, activities (like special events or outdoor dining), and uses (like restaurant or bars) together in close pedestrian scale proximity, allowing them to feed off one another, which in turn stimulates more market rate growth, activity and economic opportunity.

In addition, there is an old English language adage stating that “A picture is worth a thousand words”, referring to the notion that a complex idea can be conveyed with just a single picture more effectively than a description does. When it comes to understanding CCC and how it can manifest itself in urban waterfronts, nowhere is this more evident than London.

Settled by the Romans on the River Thames in AD 47, London is the largest city in England and is considered to be one of the world’s most important globally. Home to four World Heritage Sites and mankind’s oldest underground railway network, it was the world’s most populous city between 1831 and 1925.

It is also a place that has long conquered the tremendous economic potential behind conquering the principles behind the concept of Clustering, Complementing uses within a Compact (CCC) setting are implemented. Especially along the River Thames, a 215 mile river that is the second longest in the United Kingdom. A major maritime route, the river has and continues to serve as a central focal point of the city.

Today, it’s a place where history, cultural authenticity, placemaking, adaptive reuse and a mix of complimentary uses all come together within a compact pedestrian scale setting. No additional text is needed to describe its vibrancy. The following pictures below convey the impact of urban waterfront density more effectively.