A rendering illustrating the proposed East San Marco development at the intersection of Hendricks Avenue and Atlantic Boulevard.

If all goes well, a long blighted property in the heart of San Marco could become a new center of activity by 2021. However, originally envisioned to include 125 multifamily residential units above 57,000 square feet of retail space, the East San Marco project has been scaled back dramatically. Now without a residential component, the latest plan my take some by surprise. Recently released renderings and site plans illustrate a commercial project anchored by Publix Super Marketss with additional retail space centered around the intersection of Atlantic Boulevard and Hendricks Avenue. Without the residential component, the Mediterranean style shopping center’s large ground level parking lot is now exposed at the intersection of Hendricks Avenue and Alford Place. To buffer the surface parking lot’s visibility, a three foot stucco wall and hedge is being proposed along Hendricks Avenue.

A two-story Publix in Downtown Fort Lauderdale

In addition, the East San Marco Publix store will be the first two-story grocery store in Northeast Florida, featuring a level of covered parking below the store. While new to Jacksonville, the concept is not new to the Lakeland-based grocery store chain that already operates several multiple level markets throughout Central and South Florida. Furthermore, a 0.96-acre parcel bounded by Atlantic Boulevard, Minerva Avenue, Alford Place and Arcadia Place and overlooking Fletcher Park is being made available for future infill residential development.

Proposed 2019 East San Marco site plan

For additional information, a town hall meeting is scheduled for 6 p.m. on Thursday at Southside Baptist Church at 1435 Atlantic Boulevard. There, development and design team representatives will be on hand to discuss the project with residents.

Elevations of East San Marco illustrating the proposed development’s facade along Hendricks Avenue (top) and Atlantic Boulevard (bottom).


Next Page: The Evolution Timeline of East San Marco