Article by Ennis Davis, AICP

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Jacksonville’s Lot J vs. Midtown Tampa

In Jacksonville, depending on what side of the fence a person falls on, the Lot J development proposed by Jacksonville Jaguars owner Shad Khan is either a downtown gamechanger or a smaller, more expensive version of the failed Jacksonville Landing. While the scope of the heavily debated $450 million project has shrunk in recent weeks, the financial demands on taxpayers have remained the same.

As things currently stand, Lot J will bring:

  • 350 residential units
  • A 120 room hotel
  • 35,000 square feet of Class A office space, and
  • 75,000 square feet of retail and dining space in the form of Cordish’s Live! entertainment center concept.

But Jacksonville isn’t the only town with a major infill development proposed. In fact, most cities of similar size have comparable developments either proposed or already under construction. Midtown Tampa is an example of what $500 million will get you in suburban Tampa.

About Midtown Tampa

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Developed by the Bromley Companies, Midtown Tampa is a 22 acre mixed-use project intended to help bridge the gap between Westshore and Downtown Tampa. Anticipated for completion in early 2021, the $500 million project will consist of 1.8 million square feet of retail, residential, Class A offices, entertainment and hospitality uses to the surrounding neighborhood and entire Tampa Bay region.

  • Retail and entertainment: 240,000 square feet
  • Multifamily residential: 390 units
  • Boutique Hotel: 226 rooms
  • Office: 750,000 square feet

A look at Midtown Tampa

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